Changing Your Mascot

Rebranding References

Eitzen, D. S., & Zinn, M. B. (2001). The dark side of sports symbols. USA Today Magazine, 129(2668), 48.

 

Laveay, F., Callison, C., & Rodriguez, A. (2009). Offensiveness of Native American names,

mascots, and logos in sports: A survey of tribal leaders and the general population. International Journal of Sport Communication, 2(1), 81-99.

 

Mercado, H., & Grady, J. (2012). The ongoing fight for the Fighting Sioux. Sport Marketing Quarterly, 21(2), 115-118.

 

Price, S. L. (2002). The Indian wars: the campaign against Indian nicknames and mascots presumes that they offend Native Americans - but do they? We took a poll, and you won't believe the results. Sports Illustrated, 96(10), 66-72.